weballin DIGIWIKI
Clear explanations of SEO, AI search, content, advertising and analytics, with practical context.
18 terms
structured data
Structured data is information that expresses the object and properties of a page in a defined vocabulary and format. On the web, the Schema.org vocabulary and JSON-LD are used to convey the meaning of objects such as articles, products, and organizations.
structured data
Schema markup is the process of structuring and expressing the objects and properties described by the page using Schema.org's vocabulary.
structured data
Schema.org is a collection of common vocabularies for structurally expressing various objects and properties on the web.
structured data
JSON-LD is a way to express linked data in JSON format. In web pages, it can be used to pass structured data.
structured data
Microdata is a markup method that expresses structured data by directly inserting schema.org vocabulary into the properties of HTML elements.
structured data
RDFa is one of the structured data markup methods used to express resource and attribute relationships in HTML documents.
structured data
A rich snippet is a search result with details such as a product price or rating beyond the usual title and description. Google documentation uses the term rich result.
structured data
Rich Results Test is a tool provided by Google that tests whether the structured data on a page can be eligible for rich results in Google Search.
structured data
Article schema describes an article's headline, author, images, and dates in structured data so search engines can interpret that information.
structured data
A HowTo schema is a type in Schema.org that expresses procedures and steps to accomplish a goal.
structured data
BreadcrumbList schema represents the hierarchy leading to a page within a site. It can describe the page's location alongside visible breadcrumb navigation.
structured data
Organization schema describes an organization's name, official URL, logo, and contact details to help identify the organization.
structured data
LocalBusiness schema communicates a business location's name, address, opening hours, and contact information as structured data.
structured data
WebSite schema uses Schema.org vocabulary to describe information such as a site’s name and URL. It can support Google’s site-name display but does not guarantee a particular presentation.
structured data
A breadcrumb is a hierarchical path link that shows where the current page is located within the site structure.
structured data
A knowledge panel is an information box in Google Search summarizing an entity such as a person, organization, or place. Google generates panels automatically from multiple sources.
structured data
A knowledge graph is a data structure that structures and expresses objects such as people, organizations, places, and concepts and their relationships.
structured data
An entity is something that search engines and AI can independently identify, such as a person, organization, place, product, or concept. It is the basis for search that is understood in terms of meaning and relationships rather than word matches, and plays a central role in knowledge graphs and AI answers.