COMMERCE & RETAIL
Ad spend keeps rising.
Are store and app sales keeping up?
We follow the journey from product search to app installation, first purchase and repeat orders. With SEO at the core, we connect ASO, product information, ad destinations and the buying experience to identify what is holding sales back.
Discuss your business
INDUSTRY EXPERTISE · web all in
You know where visitors come from. Do you know where you lose the purchase?
- Your team
- Online store and app operations · Merchandising · Paid media
- The journey to examine
- Product search · Store listing · Install · Product page
- The business measures
- First purchase · Product revenue · Repeat orders
Practical materials to look at first
- Priority products, website and app store information
- Ad destinations and web and app purchase journeys
- Available install, first purchase and repeat order data
THE PRODUCT. THE DECISION.
Read ads, store listings and product pages as one buying journey.
Strong ad engagement can still end at the store listing or leave shoppers searching for the product again inside the app. We help marketing, merchandising and development teams identify the same points of friction and agree what to change.
We check whether the app description and screenshots reflect the shopper’s purpose and identify improvements between visiting the listing and installing.
DECISION SCENARIOSAfter the visit or install, where do shoppers stop?
After the visit or install, where do shoppers stop?
The examples below examine product discovery through repeat purchase. For your store and app, we identify which step needs attention first: the store listing, installation, product destination or purchase.
Illustrative running shoe store · Purchase experience design
Which shoes are right for running 5km after work?
Customers search by purpose, but the site only shows the brand and model name.
We connect searches based on uses and product attributes with relevant category and product pages.
- Customer Search
After-work runs · Beginner-friendly · Roomy fit
- Products to connect
Product ranges and selection criteria for everyday running
- Information to show together
Usage environment, fit, and differences between products
Organic search → Product page
FROM UNDERSTANDING TO EXECUTION
After understanding,
Things to actually change.
Align business priorities with customer representatives,
Specify the scope of responsibility in content, development, and operations.
01Product and message priorities for SEO and ASO
Product page and store listing improvements aligned with search demand and selling conditions
Merchandising · Marketing02Web and app connections through first purchase
Deep link scope, web fallback routes, and product page and checkout improvements
App · Development · Content03Revenue from new and existing customers
Install, first purchase and repeat order definitions, with the next operational priorities
Marketing · DataHelp shoppers find products on search and app storesSEO · GEO
We review product and category SEO alongside app descriptions, screenshots and search language. ASO work starts with the journey from store visit to installation and checks that the website and app present a consistent product proposition.
Answer the questions that delay a first purchaseUGC Intelligence
Reviews and inquiries reveal questions about sizing, ingredients, use, delivery and returns. We use available, approved information to improve product pages and comparisons so shoppers can judge whether a product fits their needs.
Connect ads to products and first orders to repeat ordersCRO
We check whether an ad leads to the same product on the web or in the app. We assess deep linking within the existing app and development setup, then compare first purchases and repeat orders with available channel cost, revenue and margin data to prioritize changes.
Business goals as a standard for measurement.
- Store visit → install
- Install or product visit → first purchase
- Channel revenue · Repeat purchase rate
SEO experience · AI and expert execution
The work that helps people find and choose your products.
EXPERIENCE, IN CONTEXT
Understanding different businesses,
Experience built through working together.
Brands we have worked with.
We have worked across businesses with different products, organizations and buying processes.
Adidas Korea
Sports · Retail
Moët Hennessy
Wine · Spirits
Hecto Healthcare
Health functional food commerce
Our client's logo represents a collaborative experience. The scope and performance of individual customer companies are different from the above hypothetical scenario.
BEFORE WE BEGIN
Before choosing a partner,
Common questions.
What do you check when ad spend rises but sales do not?
We start with priority products and channel costs and revenue. We distinguish a lack of relevant traffic from product page drop-off or friction during installation and checkout, then prioritize work across SEO, ASO, advertising and the buying experience.
Can you work across our online store and shopping app?
Yes. We examine web search, store visits and installs, and purchases on each platform before defining what can be connected. Your commerce platform, app, analytics tools and access permissions determine what we can change directly and what needs your development team.
Can an ad open the same product inside our app?
We first check how the app handles links and product URLs, including what happens when it is not installed. Where supported, we plan product deep links and web fallback routes, then test them on real devices. The scope depends on the app and development setup.
First purchases and repeat orders matter more to us than installs.
Installation is not the final measure. Using available purchase data, we examine the path to a first order and differences in repeat purchasing by channel and product, so acquisition and the next purchase can be considered together.
THE REASON TO CHOOSE.THE NEXT PURCHASE
The products you want to prioritize.
That is where we start.
Why people arrive, what they compare, and what holds them back at checkout. We follow the purchase journey to find the next opportunity for revenue.
- Why are you looking for a product?
- basis for comparison
- moment of purchase