The business problemMore URLs. But the products that matter are still hard to find.
Filter and sorting combinations multiply, while valuable category and product pages remain difficult to discover in search.
- Evidence to inspect
- Separate product, category and filter URLs. Compare crawl access, indexing, canonical signals and internal links using the GSC, logs and rendered-page evidence available.
- The decision to implement
- Distinguish useful search landing pages from duplicate combinations before blocking or indexing URLs at scale. Agree template changes with developers and verify routes to priority products.
What the team receivesOne specification covering affected URL groups, template rules, exceptions and post-release checks.
The business problemPeople read the content. Few are ready to discuss buying.
General articles attract visitors, but pages explaining suitability, alternatives and implementation are missing.
- Evidence to inspect
- Compare sales questions, search queries and landing pages. Separate learning from product evaluation and check whether buyers can find the evidence they need before a conversation.
- The decision to implement
- Define the roles of solution, industry and comparison pages before commissioning more articles. Add clear conditions and substantiated examples, then connect the next enquiry step.
What the team receivesA map from buying questions to pages, the evidence and copy each needs, and a qualified-enquiry definition agreed with sales.
The business problemThe translation is finished. Local search and publishing are not connected.
Headquarters and local teams have different permissions, while language URLs and content do not match how customers buy in each market.
- Evidence to inspect
- Compare language versions, URL equivalents, canonical and hreflang signals, and publication status. Separate structural changes owned by headquarters from copy local teams can improve.
- The decision to implement
- Prioritize market-specific pages and approvals before expanding translation. Give content, translation and development teams the same change request, then inspect the actual response after publishing.
What the team receivesA market-to-page map, headquarters and local approval requirements, and a release and verification record for each language.
