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Rich Snippet

A rich snippet is a search result with details such as a product price or rating beyond the usual title and description. Google documentation uses the term rich result.

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Supported structured data types and required properties vary by search engine and feature. Mark up information actually present on the page, then check the feature's documentation and the Rich Results Test. Passing the test does not guarantee an enhanced search appearance.

Feature support can change. Google's FAQ rich results stopped appearing in Search on May 7, 2026. FAQ content can still help readers, but FAQ markup should no longer be presented as a way to obtain this Google search enhancement.

References

Frequently asked questions

Will marked-up ratings or prices always appear?

No. Appearance depends on the content type, policy compliance, and search context. First verify that the feature is supported and that the markup matches the page.

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