Breadcrumbs are usually displayed in the following order: home, category, subcategory, and current page. Users can determine their current location and easily move to the parent page, and search engines can use it as a reference to understand what structure the page belongs to.
In large sites, breadcrumbs become important internal links that reveal the information structure. This is especially useful for hierarchical pages such as product details, wiki entries, blog posts, and local pages.
Breadcrumbs require that the links and structured data shown on the screen match each other. Inserting a path that is not on the screen or a path that is different from the actual site structure as structured data can distort the information structure.
Key takeaways
- Displays the location of the current page as a hierarchical path.
- It helps users move and search engines understand the site structure.
- Internal linking and structured data can be used together.
- It is especially useful for large sites, e-commerce, and wiki-type content.