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Schema Markup

Schema markup is the process of structuring and expressing the objects and properties described by the page using Schema.org's vocabulary.

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Choose a type that matches the main content of the actual page, such as an article, product, organization, or job posting. The name, price, author, rating, and date must match what the user sees.

The types that are valid in Schema.org and the types that Google supports as rich results are different. Google HowTo rich results ended support in 2023, and FAQ rich results were discontinued in May 2026. Distinguish between markup for semantic expression and the promise of displaying search results.

After checking the syntax and content consistency, we review the conditions for each supported function. Adding markup does not guarantee AI citations or specific search results.

References