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LocalBusiness Schema

LocalBusiness schema communicates a business location's name, address, opening hours, and contact information as structured data.

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Choose the most specific LocalBusiness subtype that accurately represents the business. Google lists name and address as required properties. Describe each location using its actual details, consistent with visible page content and information maintained in services such as Google Business Profile.

MedicalOrganization is a subtype of Organization, not itself a subtype of LocalBusiness. MedicalBusiness is a LocalBusiness subtype. Check Schema.org definitions and the actual business before selecting healthcare types. Accurate markup does not guarantee map rankings or knowledge panel display.

References

Frequently asked questions

Should multiple branches share one address in markup?

No. Each location page should describe that branch's address, telephone number, and opening hours. Distinguish entities and URLs so head office information is not confused with branch details.