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WebSite Schema

WebSite schema uses Schema.org vocabulary to describe information such as a site’s name and URL. It can support Google’s site-name display but does not guarantee a particular presentation.

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Provide the actual site name and URL on the homepage following Google’s site-name guidance. Check that organization and brand information agree across structured data and visible content.

Google removed the sitelinks search box beginning in November 2024. The claim that adding SearchAction can produce an internal search box in Google results is no longer current.

An actual search function can still be described with Schema.org SearchAction. This illustrates the distinction between describing meaning and qualifying for a supported search feature. Schema alone does not guarantee a knowledge panel or business results.

References

Frequently asked questions

Can WebSite schema be used without SearchAction?

Yes. It can describe the site name and URL. SearchAction is a separate option to consider when describing an actual search function.