Provide accurate details on the home or about page and keep names, addresses, and contact information current. Google's general Organization documentation has no universal required properties; supply recommended properties that apply. Check separate requirements for specific subtypes or search features.
Use sameAs for external profiles or records identifying the same organization. A page about a related industry, topic, or different company is not an equivalent identity. Markup can help communicate organization details but does not guarantee a knowledge panel, AI citations, or higher rankings.