We do not rely on a single crawl.
We compare URLs found through internal links with sitemaps and lists supplied by your team. Pages found in only one source remain on the review list.
Different discovery methods reveal missing pages.SITE DIAGNOSTICS / web all in.A site people can see.
In-depth site diagnostics
A site people can see.
A site people can find.
The reasons your key products are missing from search are rarely visible on the homepage. We compare crawl and site data to find missing paths, then turn page-level evidence into fixes your development team can implement.
Discuss your site's audit scopeListed in a file, or linked from the site?
Compare sitemaps with actual link paths to find product pages that customers aren't reaching.
EVIDENCE BEFORE AN ANSWERA useful AI answer
A useful AI answer
starts with thorough source material.
Describing a homepage is not the same as finding a site's problems. Unlinked products, content visible only after rendering, connections between languages: we first define what the analysis needs to cover.
Drawing on SEO work since 2012, we interpret collected data in its business context. AI organizes the material; experts assess evidence and exceptions on important pages.
Check more than whether the page loads.
A successful response can still omit product information from the page text. We review the rendered screen, collected content and publication settings separately.
Assess access, readable content and indexing separatelyLook at customer journeys, beyond the error count.
Does an issue prevent discovery of a key product, or reflect an intentional policy? Context verified with the product owner determines what to fix first.
Affected products and markets · The customer's next stepKNOW THE SCOPE“No issue found”
“No issue found”
is not the same as “not checked.”
Clear coverage and open questions lead to better next steps. We separate domains, languages and page types, and document the sources compared.
Product/Service URL
Internal links · Sitemap · Provided list
Pages found in only one source and broken paths to them
The actual content of the page
Server response · HTML · rendering of required areas
Key information visible on screen but missing from extracted page text
Public access and indexing
Access restrictions · Indexing directives · URL inspection with permission
Distinguish intentional privacy, misconfiguration and indexing that has not been verified
Site-specific exceptions
Language · Page type · Login · Dynamic creation conditions
Recurring problems and scope requiring separate confirmation
Verified findingsItems requiring access/permission/additional data
We also distinguish sampled checks from a complete comparison.
AN ISSUE YOUR TEAM CAN ACT ONGive developers
Give developers
specific tasks,
not just “fix the SEO.”
What was checked on each page, and why does it take priority? One record connects the finding, the change needed and the conditions to verify afterwards.
We separate template-wide fixes from exceptions that need individual product review. After a task is reported complete, we verify the live result.
Records your team can keep usingCoverage matrix · Prioritized changes
Before-and-after evidence · Verification results
Before-and-after evidence · Verification results
Observed issueA product currently on sale
A product currently on sale
has no link from its category.
The URL appears in the sitemap but was not found by following internal links.
- basisCross-check different sources.
We check the sitemap URL, internal links, live response and publication settings together.
- judgmentConfirm with the owner whether the product should be public.
For a key product currently on sale, we prioritize restoring a discovery path. Content intended to remain private keeps its existing policy.
- EditSpecify the change and its impact.
We record where to add the category link, relevant publication settings, and other products affected through the shared template.
Post-implementation checksCan the page be reached through its links,
with the updated content and settings intact?
with the updated content and settings intact?
Actual Google indexing is verified separately using evidence such as URL Inspection.
YOUR SITE. OUR NEXT QUESTION.Across your site,
Across your site,
how much has been checked?
Unlinked key product pages. Indexing settings left behind after a redesign.
We document the evidence and its business impact together.
The development team needs to know what needs to be modified, and the person in charge needs to know what criteria to check.
Site in operationRedesigns and migrationsOverseas product page
Start with a clear audit scope.
How is this different from asking an AI to rate your site?
AI analysis is only as thorough as the data supplied. We compare crawl results with sitemaps and supplied URL lists, and check rendering, search access and indexing directives on relevant pages. AI helps organize the material; SEO experts review the evidence and prioritize changes on important pages.
Can you review every page on our site?
Coverage depends on access permissions, crawl settings and site structure. We compare internal-link findings with sitemaps and your URL lists to find missing pages. Login-protected, restricted and dynamically generated pages need separate checks. We document both covered and unverified areas.
Are the pages you crawled indexed by Google?
Not necessarily. Crawl access, permission to index and actual search-engine indexing must be checked separately. We verify Google indexing using authorized Search Console evidence such as URL Inspection. Without that connection, the status remains unverified.
How is this different from a regular crawl tool's error list?
An error label alone cannot determine the right fix. The same noindex setting can be appropriate for private content and a problem for a key product page. We compare sources and review the product, market and customer journey to separate issues from valid exceptions. Records include evidence URLs, impact, changes needed and follow-up checks.
Can you audit a large or multilingual site?
We first separate domains, languages, product groups and page types. Shared template issues and URL-specific exceptions are handled differently, as are areas requiring special access. Sample checks and complete reviews are documented separately; unreviewed areas are never marked complete.
Can you help implement changes after the audit?
Our SEO and GEO services can carry findings through prioritization, development collaboration and post-implementation checks. We first review the site, key products and services, permissions and development environment to define a focused audit or ongoing review.