Understanding search and AI
From the basic principles of SEO to changes in GEO and AEO. Create common standards for judging content and sites.
Connected ExpertiseA team that understands strategy
becomes a team that delivers results.
From judgment on important projects
to training for the people doing the work.
In accordance with the company's goals and organizational circumstances,
We bring you the expertise you need.
Better execution.
01 / PROJECT CONSULTING
At an important decision,
An experienced perspective.
When you need an outside assessment,
Even when you need an expert for an ongoing project.
Our scope starts with the challenge you face today.
DIRECTIONSo much to do.
So much to do.
Where should you start?
We examine your business goals and the gaps in your current approach. Together, we decide what to change first, what can wait and how to assess results.
New business · Strategy development · Outside assessmentDiscuss the scope of consultingWhat we will clarify together at this stage
01
An assessment with clear priorities
We consider the scale of each issue and its business impact to decide what to do first.
02
KPIs everyone can agree on
We align the criteria management and working teams use to assess results.
03
An action plan your team can use
We clarify responsibilities, the collaboration needed and the next decisions to make.
PROJECT ADVISORYSome issues are too important
Some issues are too important
to discover after launch.
We join key stages of website redesigns, global expansion, and content or data projects. Together, we check that the original intent is reflected in what is built.
Website builds and redesigns · Global expansion · Measurement planningDiscuss project supportWhat we will clarify together at this stage
01
Planning stage requirements
We identify requirements that are easy to miss in search, content and measurement.
02
Reviews during implementation
We provide the changes needed and the reasons behind them so your developer and internal teams can implement them.
03
Checks before and after launch
We check that the agreed requirements are in place and clarify what to monitor during operation.
NEXT DECISIONAlready doing a lot,
Already doing a lot,
but lacking evidence for the next decision?
We review your current operations and reporting together. We interpret the results and help your internal team decide what to change next.
Operational reviews · Results interpretation · Ongoing adviceDiscuss operational consultingWhat we will clarify together at this stage
01
Interpretation that explains results
We look at what activities contributed to customer inquiries and purchases.
02
Evidence for the next improvement
We identify what to keep, what to change and what to test.
03
Reporting and collaboration standards
We provide context that working teams, management and global headquarters can understand.
WITH YOUR TEAM
We work with internal staff, developers, and existing partners.
We align roles and review responsibilities and provide guidance the people doing the work can apply.
02 / TEAM EDUCATION
Shared understanding
improves the quality of execution.
Even if you look at the same report, your judgment may be different.
When the team understands what is changing and why,
Collaboration becomes more precise.
Tailored to your organization’s work and your team’s experience.
First, we identify the actual operating environment of companies and hospitals, as well as the roles and level of understanding of participants. We add training to projects we are working on together, or organize necessary topics into separate workshops.
Content standards
Customer questions, brand language, AI assistance and human review. We build a shared approach to reviewing real drafts.
Connected ExpertiseData and Reporting
Understand what your KPIs mean and how to read the data. We connect the numbers to business decisions and performance reporting.
Connected ExpertiseAFTER THE SESSIONAfter the training,
After the training,
Guidance your team can return to.
Materials and practical checkpoints tailored to your work,
The questions we clarify together and the next tasks to put into practice.
We help your team put what it learns into practice.
IN YOUR BUSINESS
Different organizations
have different questions to answer.
Companies and global organizationsHeadquarters and local teams.
From the search for information
Headquarters and local teams.
A shared basis for discussion.
We align the responsibilities of marketing, content and development teams with their KPIs and reporting criteria.
Hospital · HealthcareFrom the search for information
to the context behind a consultation.
We examine how hospital information, patient questions, internal review and marketing practice connect.
SEARCHCON / 2018
Experience sharing how search works.
Now, on to your team.
The starting point for understanding new technology is
a foundation in search built over many years.
CEO Hyungkeun Lee’s conference hosting and training experience
Affiliation at the time: F&F Network
Understanding search.
A session that connects learning to practice.
At SearchCon 2018, we provided introductory SEO training and shared practical project experience. Google’s Gary Illyes presented search trends, and representatives from Google headquarters and Google Japan took part in a Q&A.
80+Participating companies
110+ participantsExecutives and marketers
BEFORE WE BEGIN
Before we work together.
Can we request consulting or training without management services?
Yes. You can request an assessment and strategic advice on their own, or support at specific stages of a project. We can also arrange standalone training for your internal team.
Can you work with our existing developer or marketing partner?
Yes. We first align each team’s role and decision-making responsibilities, then deliver findings in a form the people doing the work can use. If weballin’s implementation services are needed, we agree that scope separately.
Will the training use our company’s or hospital’s actual work?
We first understand participants’ roles, experience and current working environment. We plan topics around the materials they can share and the questions they face, then define guidance they can apply at work.
Can you join a project that has already started?
We define our role after reviewing the project’s stage, remaining schedule and deliverables that need checking. We can join when needed, from strategy development and reviews during a build or redesign to pre-launch checks, post-launch checks and operational advice.
How are the duration and cost determined?
Consulting scope and fees depend on what needs reviewing, the project stages involved, the discussions needed and the deliverables. Training depends on the team, participant count, topics, practical exercises and schedule. Tell us your current situation and we’ll define what is needed together.
YOUR NEXT STEP. OUR EXPERIENCE.
What decision
are you facing?
Tell us about your current challenge and the team involved.
We’ll start by defining where our support is needed.