GA4
Google Analytics 4 ↗
Google Analytics 4 (GA4) is Google's analytics tool that collects and analyzes user interactions on websites and apps in an event-driven manner.
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29 terms
GA4
Property ↗
GA4 properties are unit containers where data is collected and analyzed. They are located under the account and enable cross-platform analysis by uniting web and app streams. On the GA4 screen, check and set in the Admin → Properties column.
GA4
Account ↗
A GA4 account is a top-level management container that holds properties and is organized into legal entities or organizational units. On the GA4 screen, check in Admin → ‘Account’ column on the left. The data itself is located under the properties.
GA4
Data Stream ↗
The GA4 data stream is a channel through which data from each platform, Web, iOS, and Android, is received under properties, and a tag is installed with the measurement ID (G-XXXXXXXX) issued when creating the web stream. Check in Management → Data Streams.
GA4
Web Data Stream ↗
A web data stream is a channel that connects website data to a GA4 property. Data collection begins by entering the measurement ID (G-XXXXXXXX) provided during creation into GTM or gtag.js. Set in Management → Data Stream → Stream Selection.
GA4
Measurement ID ↗
A measurement ID identifies a GA4 web data stream and starts with G-. It tells a web tag where to send data.
GA4
App Instance ID ↗
The app instance ID is a unique identifier that the Firebase SDK generates per mobile app install and acts like a client ID in your app. Used as the app_instance_id parameter when sending app events from the server using the measurement protocol.
GA4
Client ID ↗
A client ID is a pseudonymous identifier for a browser instance in GA4 web measurement. It does not establish a person’s real-world identity.
GA4
User ID ↗
User-ID connects a signed-in user’s activity across devices and sessions using a persistent identifier supplied by your business.
GA4
Google Signals ↗
Google signals uses eligible Google-account signals to support advertising and demographic features. It is distinct from GA4’s current reporting identity.
GA4
Data Retention ↗
GA4 data retention controls the availability of user- and event-level data. It is not the same as the retention of standard aggregated reports.
GA4
Explore ↗
Explorations combine dimensions, metrics, and segments to investigate questions in GA4.
GA4
Custom Dimension ↗
A custom dimension registers a collected custom value for use as a reporting category in GA4. Scopes include event, user, and item.
GA4
Custom Metric ↗
A custom metric registers a custom numeric event parameter as a reporting metric in GA4.
GA4
Event Parameter ↗
Event parameters add context such as a page, product, or amount to a GA4 event.
GA4
Data Filter ↗
GA4 data filters manage internal or developer traffic during processing. They differ from hiding data in a report.
GA4
Internal Traffic ↗
GA4 internal traffic is company visit data that should be excluded from analysis, including employee and development team IPs. Define IP ranges in the data stream tag configuration and then exclude them from the properties using data filters.
GA4
DebugView ↗
DebugView is a GA4 tool for inspecting events and parameters from devices in debug mode.
GA4
Realtime Report ↗
The real-time report is a report that immediately checks the active users of the last 30 minutes in GA4 and the events, pages, and sources they generate, and is used for tagging verification and campaign response monitoring.
GA4
Standard Report ↗
Standard Reports are a collection of built-in reports that quickly check key metrics such as traffic, engagement, conversions, and retention with pre-configured visualizations in GA4 for day-to-day performance monitoring.
GA4
Custom Report ↗
Custom reports are custom report views that you can share with your entire team by modifying standard reports in GA4 or creating new ones from the Report Library.
GA4
Exploration Report ↗
An exploration report is an analysis saved and shared in GA4 Explore. Distinguish its saved configuration from the retention of underlying data.
GA4
Free-form Exploration ↗
Free-form exploration is the basic template for GA4 exploration and is an advanced analysis function that freely combines dimensions, metrics, and segments and visualizes them in tables, charts, heatmaps, etc.
GA4
Funnel Exploration ↗
Funnel exploration is an analysis tool in GA4 that visualizes the various event stages a user goes through and checks the abandonment rate of each stage. It is used to find conversion bottlenecks.