Access from ‘Report’ in the left menu of GA4. The standard report is divided into detailed reports under the following major categories: Acquisition, Engagement, Monetization, Retention, and User. Each report has basic metrics and dimensions preset, so you can check the data right away without any additional settings.
Unlike Universal Analytics, GA4 standard reports are structured like a dashboard with a card-based UI, and the 'View more report' link in each card moves to detailed data. The Compare feature allows you to set segment conditions to view two sets of metrics side by side.
Standard reports are suitable for routine performance monitoring. Use it to quickly check traffic by source, number of event occurrences, number of key events, and user distribution by device and region. For in-depth analysis, use the Explore function.
Key takeaways
- It consists of five major categories: acquisition, engagement, monetization, retention, and user, and detailed reports below them.
- With the card-based UI, you can see key metrics at a glance and move to detailed reports.
- The comparison function sets two segment conditions and compares metrics side by side.
- By comparing dates, you can check the percentage change in metrics compared to the previous period.
- GA4 screen location: ‘Reports’ on the left menu.