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User ID

User-ID connects a signed-in user’s activity across devices and sessions using a persistent identifier supplied by your business.

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Use an internal ID that does not directly identify the person. Hashing an email is not blanket permission to send it anywhere; distinguish dedicated user-provided-data features from the ordinary user_id setting.

Set the dedicated user_id field, for example in a gtag config call. The official gtag set form is also valid. Putting user_id inside user_properties is not the same as configuring User-ID.

References

Frequently asked questions

Is pushing an ID to the data layer enough?

No. Map it to the tag’s user_id setting and verify the values sent on sign-in and sign-out.