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Custom Report

Custom reports are custom report views that you can share with your entire team by modifying standard reports in GA4 or creating new ones from the Report Library.

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In GA4, custom reports can be created in two ways. First, click the pencil icon on the existing standard report to modify dimensions, metrics, and filters. Second, you can create a new detailed report or collection from scratch by ‘Creating Report’ in the Report Library (Reports > Library).

Unlike saved explorations, custom reports are permanently located in the GA4 Reports menu so the entire team can share the same view. However, it is not possible to combine dimensions and metrics as freely as exploration, and complex multi-level analysis still uses exploration.

This is similar to the 'Custom Report' feature in Universal Analytics, but in GA4, custom event parameters need to be registered in the custom definitions before they can be set as dimensions and added to the report.

Key takeaways

  • You can modify standard report cards or create new reports from the report library.
  • Saved custom reports are permanently registered in the GA4 report menu and shared with the entire team.
  • Adjust dimensions, metrics, and filters to create a visualization that suits your business.
  • Custom dimensions and metrics registered in custom definitionss can be added to the report.
  • GA4 screen location: Reports > Library > Create Report.

References

Frequently asked questions

What is the difference between custom reports and exploration?

A custom report is a view that is permanently registered in the GA4 report menu and shared by the team, and an exploration is a space for in-depth analysis that analysts use for ad hoc investigations. Exploration is more suitable for complex funnel, path, and cohort analysis.

How do I add event parameters as a dimension to my custom report?

You must first register the event parameter as a custom dimension in GA4 Management > Custom Definition. It will appear in the report dimensions list within 24-48 hours after registration.

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