Access from ‘Reports > Real-time’ in the left menu of GA4. This report displays the number of users active within the last 30 minutes in a large format at the top, and below it, each user's most recently generated event, page being visited, traffic source/medium, device type, and location are displayed in card form.
Realtime reports help check event collection after tagging changes and monitor responses when campaigns or social posts are published. When used with Preview mode in GTM, you can verify in real time that a specific event will actually arrive in GA4.
Unlike UA's real-time report, GA4's real-time report displays event parameters on a card basis, and you can also check the real-time event timeline of a specific user by 'viewing user snapshot'.
Key takeaways
- Displays the number of active users in real time within the last 30 minutes.
- Event name, landing page, traffic source, device, and location are displayed in card form.
- It is mainly used for tagging verification and reaction monitoring immediately after campaign publication.
- You can check the event timeline of individual active users with ‘View User Snapshot’.
- GA4 Screen location: Reports > Realtime.
