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Custom Metric

A custom metric registers a custom numeric event parameter as a reporting metric in GA4.

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Define the value and its unit, then verify that the parameter is sent as a number. Selecting a currency or time unit does not automatically make the value purchase revenue.

Standard ecommerce metrics depend on correctly implemented recommended events and parameters. GA4 does not automatically read every price or quantity from a site, and existing standard metrics do not need duplicate custom definitions.

References

Frequently asked questions

Does every value parameter count as revenue?

No. Processing depends on the event and metric definition. Keep custom values separate from actual transaction revenue.