GA4
Path Exploration ↗
Path exploration is an analysis tool in GA4 that shows in a tree structure what actions the user took before and after a specific event or page, and is used to identify conversion paths and exit patterns.
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GA4
Segment Overlap ↗
Segment overlap is an analysis tool that visualizes up to three user segments in a Venn diagram in GA4 and compares intersection and difference users, and is used for audience definition and segment planning.
GA4
User Explorer ↗
User explorer is an analysis tool in GA4 that checks the event timeline of individual users, and is used to understand on an individual basis which actions a user took before failing to convert.
GA4
Cohort Exploration ↗
Cohort exploration is an analysis tool in GA4 that shows retention in a grid format, showing how many user cohorts acquired during a specific period return to visit later.
GA4
Measurement Protocol ↗
Measurement Protocol sends GA4 events over HTTP from servers and similar systems. It is designed to supplement web-tag or app-SDK collection.