Skip to content
weballin

weballin DIGIWIKI

Data Retention

GA4 data retention controls the availability of user- and event-level data. It is not the same as the retention of standard aggregated reports.

weballin

Typical standard properties offer two or fourteen months, with exceptions by data type and property size. Increasing retention also applies to collected data that has not yet been deleted; it cannot restore deleted data.

BigQuery exports use separate storage. Plan table expiration, storage and query costs, and access controls. Linking BigQuery does not guarantee permanent storage.

References

Frequently asked questions

Why can standard reports show older data than explorations?

Retention settings affect the underlying data used by those reporting surfaces differently.