Tagging/tracking
GA4 Event Tag ↗
A GA4 event tag in GTM configures an event name, parameters, destination, and firing conditions.
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323 terms
Tagging/tracking
Custom HTML Tag ↗
A Custom HTML tag executes HTML and JavaScript through GTM. Review the vendor code and firing conditions before using it.
Tagging/tracking
Custom Event Trigger ↗
A custom event trigger fires GTM tags when a data-layer event and its conditions match.
Tagging/tracking
Cross-domain Tracking ↗
Cross-domain measurement connects GA4 journeys as users move between domains.
Tagging/tracking
Server-side Tagging ↗
Server-side tagging processes incoming data in a server container and forwards it to configured destinations.
Tagging/tracking
Client-side Tagging ↗
Client-side tagging runs tags in a user’s browser and sends data to measurement services. Collection depends on implementation, consent state, browser behavior, and network conditions.
Personal information/consent
Consent Mode ↗
Consent mode is a function that controls storage use and data transmission behavior by transmitting the user's consent status to Google tags.
Personal information/consent
Advanced Consent Mode ↗
Advanced consent mode is a consent mode implementation that sets consent status, executes Google tags, and sends cookieless signals even when consent is denied.
Personal information/consent
Basic Consent Mode ↗
Basic consent mode prevents the execution of Google tags before the user consents, and executes the tag only when the user consents.
Personal information/consent
Consent Management Platform ↗
A consent management platform collects and records user choices and communicates consent state to connected tags.
Personal information/consent
First-party Cookie ↗
A first-party cookie is used in the same-site context as the site being visited. Its behavior depends on its purpose and settings.
Personal information/consent
Third-party Cookie ↗
Third-party cookies are cookies that are set or used in the context of a site different from the site you are visiting.
Personal information/consent
Cookieless Measurement ↗
Cookieless measurement covers different approaches to understanding activity without usable cookies. It is not one replacement tracking method.
Personal information/consent
Modeled Conversion ↗
Modeled conversions are conversions that have not been directly observed and are estimated based on available signals and models.
Personal information/consent
Signal Loss ↗
Signal loss refers to a condition in which it is difficult to fully observe user behavior because the data required for measurement is blocked, missing, or not connected.
data analysis
A/B Test ↗
An A/B test randomly assigns groups to variants and compares predefined outcomes.
data analysis
Funnel Analysis ↗
Funnel analysis is a method of analyzing the step-by-step flow of users reaching their target actions to find bottleneck sections where churn is concentrated. GA4 Exploration Report 'Funnel Exploration' allows you to freely define the stages and compare the differences in abandonment rates by segment to prioritize improvement in conversion rate.
data analysis
Cohort Analysis ↗
Cohort Analysis is a method of analyzing retention, churn, and LTV patterns by tracking the behavior of a group of users (cohorts) who share the same characteristics or experiences over time.
data analysis
Customer Lifetime Value ↗
Customer lifetime value estimates value across a customer relationship. State whether it measures revenue or profit.
data analysis
CAC ↗
Customer acquisition cost (CAC) divides defined sales and marketing acquisition costs by the corresponding number of new customers.
data engineering
Query ↗
A search query is a request processed by a search system, which can interpret wording, context, and intent.
data engineering
BigQuery ↗
BigQuery is a Google Cloud service for storing data and analyzing it with SQL. GA4 event exports can support separate analytical workflows.
data engineering
GA4 BigQuery Export ↗
GA4 BigQuery Export is a connection function that allows event data collected from Google Analytics to be exported to BigQuery and analyzed using SQL, etc.
BI/Visualization
Looker Studio ↗
Looker Studio connects data sources to create and share reports. Blends require compatible join keys, aggregation levels and dates; they do not create user-level relationships missing from the underlying data.