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GA4 Event Tag

A GA4 event tag in GTM configures an event name, parameters, destination, and firing conditions.

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Use the current Google tag and event-tag settings with the correct measurement ID and configuration. Do not present manual sequencing of an old GA4 Configuration tag as a universal prerequisite.

Event names are case-sensitive. Do not claim that all uppercase or non-English names are rejected; check current naming and reserved-name rules.

References

Frequently asked questions

What if a fired event is absent from reports?

Inspect the destination, request, consent, filters, debug conditions, and processing time.