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First-party Cookie

A first-party cookie is used in the same-site context as the site being visited. Its behavior depends on its purpose and settings.

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Domain, path, SameSite attributes, and browser behavior affect scope. Typical GA4 web setups use first-party cookies such as _ga.

Browser restrictions or user deletion can shorten the configured lifetime. Server issuance does not guarantee a two-year lifetime or bypass all restrictions, and first-party status alone does not determine consent requirements.

References

Frequently asked questions

How do I verify actual persistence?

Inspect cookie attributes and real storage and deletion behavior in the target browsers.