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Basic Consent Mode

Basic consent mode prevents the execution of Google tags before the user consents, and executes the tag only when the user consents.

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Check the consent banner and tag execution order together. Ensure that the blocking behavior you set is maintained when the user has not made a choice or has denied consent, and that subsequent consent changes are handled.

The basic and advanced methods differ in tag operation before consent and signal collection methods. Don't assume a certain universal conversion recovery rate, but choose based on official guidance and your site's consent requirements.

References