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Modeled Conversion

Modeled conversions are conversions that have not been directly observed and are estimated based on available signals and models.

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Each tool has different modeling conditions and reporting methods. Check the official requirements for your product as consent mode, data volume, and setting changes may affect modeling.

Observed behavior and estimated values must be interpreted separately. Do not assume that every report lets you separate observed and modeled values, or treat modeled estimates as equivalent to actual payment or CRM records.

References