weballin DIGIWIKI
Clear explanations of SEO, AI search, content, advertising and analytics, with practical context.
12 terms
Local/international SEO
Local SEO is an SEO area that manages Google Business Profile, NAP information, local landing pages, and reviews so that specific location businesses can be found in local searches and map searches. It is directly related to actions such as visiting, calling, or making inquiries.
Local/international SEO
Local search is a search behavior in which users search for businesses, places, and services based on a specific location or surrounding area. Even if there is no local name in the search term, the context of the location is reflected, and results are displayed in the form of map packs and local packs.
Local/international SEO
Google Business Profile lets businesses manage information shown in Google Search and Maps, including names, addresses, hours, contact details and customer reviews.
Local/international SEO
A local pack is an area of search results in Google Search that shows business information related to a location along with a map.
Local/international SEO
A map pack is an area where maps and business lists appear together in search results. Similar to Local Pack, but centered around a map interface, users visually compare locations to decide where to visit.
Local/international SEO
Nearby search refers to searching for businesses, places, and services around the user's current location or designated area.
Local/international SEO
Local keywords are search terms that include location intent, such as area name, commercial area name, and station area. Industries and regions are combined in the form of 'Gangnam Dermatology Clinic' and 'Restaurants near Hongdae', and local landing pages and map profiles must work together to be effective.
Local/international SEO
International SEO designs sites and content so people in different countries or languages can find product and service information that fits their needs.
Local/international SEO
Multilingual SEO manages pages in multiple languages so people and search engines can find the appropriate language version.
Local/international SEO
Multi-regional SEO is optimization that targets multiple countries (e.g. UK, US, Australian English) or regions that use the same language so that appropriate pages are displayed. It is necessary to set hreflang's country code and differentiate content by region.
Local/international SEO
ccTLD is a country-specific top-level domain like .kr, .jp, and .uk. It provides a strong local signal, but operating costs are high because domains for each country must be managed separately. In the early stages of global expansion, the subdirectory method is often more efficient.
Local/international SEO
x-default is a value in hreflang that specifies the default page to be shown to users who do not exactly match any language or region. It is set on the global home or language selection page, and is not required for all sites.