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Map Pack

A map pack is an area where maps and business lists appear together in search results. Similar to Local Pack, but centered around a map interface, users visually compare locations to decide where to visit.

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Map packs are a result format that appears in local search intent, similar to local packs. Locations on a map and a list of businesses are provided, allowing users to compare distance and reputation at the same time.

In map packs, information close to action, such as business name, category, rating, review, business hours, address, and directions button, is important. Search users can decide on places to visit right from this screen.

Your map profile information and website information must match to be displayed accurately in the map pack. If you have multiple branches, it is best to manage each branch's information and regional pages separately.

Key takeaways

  • This is a local search results area where a map and a list of businesses are displayed together.
  • Distance, location, reviews, and business hours information influence user decisions.
  • It involves map search optimization and Google Business Profile management.
  • Separation of information is important in businesses with multiple branches.

References

Frequently asked questions

What is the difference between map packs and local packs?

Because the terminological distinction is not clear, they are sometimes used interchangeably. In general, local packs focus on a list of companies, and map packs feature a map UI that stands out more. The optimization method is the same, and Google Business Profile management is the key.

I clicked the directions button in the map pack, but the address is incorrect. How do I correct it?

You can edit the address in your Google Business Profile administrator account. Address changes may require an verification process and may take several days to be reflected. At the same time, the website's NAP information and LocalBusiness schema must be updated to maintain consistency.

Related terms