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Multilingual SEO

Multilingual SEO manages pages in multiple languages so people and search engines can find the appropriate language version.

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Translate the page body and essential navigation, and provide links that let users choose a language. Do not label an untranslated body as a different language version.

hreflang identifies corresponding language or regional versions. HTML, HTTP headers and sitemaps are alternative implementation methods; a separate sitemap for each language is not a universal requirement.

Check content, metadata, internal links and canonical URLs for each language. Forced redirects based only on IP address or browser language can obstruct access to some versions, so verify direct access to each URL.

References

Frequently asked questions

Can Google discover other languages without hreflang?

Yes. Google says it may find alternate versions without annotations, although explicitly identifying their relationship is recommended.