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Local SEO

Local SEO is an SEO area that manages Google Business Profile, NAP information, local landing pages, and reviews so that specific location businesses can be found in local searches and map searches. It is directly related to actions such as visiting, calling, or making inquiries.

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Local SEO is important when users are looking for businesses or services in a specific area. Businesses where location or service area is important, such as restaurants, hospitals, academies, stores, professional services, and franchises, are eligible.

Key elements may include Google Business Profile, NAP information, Maps profile, reviews, business hours, photos, local landing page, and LocalBusiness schema. Information on the site and external platforms must be consistent.

Local SEO is not just about registering maps. This is an activity that organizes search results and map information together so that users can discover businesses in local searches, trust them, and lead to visits or inquiries.

Key takeaways

  • This is an SEO area that increases discoverability in local and map searches.
  • It is important for businesses with location and service area.
  • This involves Google Business Profile, NAP, reviews, photos, and local pages.
  • Search results can lead to actions such as visiting, calling, getting directions, or making inquiries.

References

Frequently asked questions

What should you do first in local SEO?

The first step is to register a Google Business Profile and check the accuracy of NAP information. Make sure the business name, address, and phone number match on the site and Google Maps, add categories, business hours, and a representative photo, and you've got the basics.

Can service area businesses (mobile services, on-site services, etc.) also do local SEO?

You can do it. If you set it as a 'service area business' in your Google Business Profile, you can specify a service area and be exposed in map searches even without a fixed store. Creating regional landing pages increases discoverability in general searches.

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