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Local Keyword

Local keywords are search terms that include location intent, such as area name, commercial area name, and station area. Industries and regions are combined in the form of 'Gangnam Dermatology Clinic' and 'Restaurants near Hongdae', and local landing pages and map profiles must work together to be effective.

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Local keywords are used when users search for services in a specific location. For example, search terms that combine the name of the area and industry, expressions meaning the area around the current location, and search terms that include the name of a subway station or commercial district.

Local keywords do not end with simply adding the local name to the page title. Services actually provided in the area, location information, branch information, directions and access information, and explanations necessary for local customers must be included.

When creating multiple regional pages, you should avoid changing only the regional name in the same sentence. Duplicate content problems can be reduced by reflecting differences in actual information and search intent in each region.

Key takeaways

  • This is a search term that includes a local name or location intent.
  • It can be combined with expressions of industry, service, commercial district, subway station, and proximity.
  • It is used for local landing pages and map search optimization.
  • Repeated pages with only the region name changed may result in duplicate content.

References

Frequently asked questions

How often should I include the area name when creating a local keyword page?

It is best to include it naturally in the page title, H1, and first paragraph. Keyword stuffing, which artificially repeats itself throughout the text, should be avoided. The actual visit information, map, and service range of the area are more important content than the name of the area.

Is it possible for a small or medium-sized business to be exposed to highly competitive local keywords?

It is possible. In the local pack, distance (user location) is a large factor, so if the searcher is physically nearby, nearby businesses may be exposed before large brands. A realistic entry strategy is to first manage reviews, category accuracy, and profile completeness.

Related terms