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Local Search

Local search is a search behavior in which users search for businesses, places, and services based on a specific location or surrounding area. Even if there is no local name in the search term, the context of the location is reflected, and results are displayed in the form of map packs and local packs.

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Local searches may or may not include the local name in the search term. When a user searches for a hospital, restaurant, academy, or store close to the current location, the search engine can reflect the location context.

Local search results may include regular web results, map packs, local packs, Google Business Profile, reviews, business hours, photos, etc. Users look at this information and decide whether to visit, call, or get directions.

What is important in local search is accurate location information and a trustworthy profile. Your site's local pages, map profiles, and external directory information must match to avoid confusing users.

Key takeaways

  • Search behavior with location or local context.
  • It can include both searches containing local names and searches based on your current location.
  • Related to map packs, local packs, reviews and business hours information.
  • This is the most basic search environment for local SEO.

References

Frequently asked questions

Can my business appear in local packs for a query without an area name, such as ‘dentist near me’?

That's right. Google uses user location information (GPS, IP) to provide local results for searches with local intent. Search terms containing expressions such as 'near me', 'near me', or 'nearby' are specifically processed based on location.

In what order do local search results appear?

Google states that it comprehensively considers distance (physical distance from the user), relevance (match between search terms and business), and prominence (number of reviews, ratings, online mentions). Google Business Profile completeness is also an important factor.

Related terms