GA4 Events/E-commerce
Automatically Collected Event ↗
Automatically collected events come from the default behavior of a GA4 tag or SDK. Distinguish them from enhanced measurement and explicitly implemented events.
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GA4 Events/E-commerce
Enhanced Measurement Event ↗
Enhanced Measurement Events are a set of automated events that are collected simply by turning on a toggle in the GA4 management screen. Scrolling, external link clicking, file downloading, video playback, site search, etc. can be measured without coding, greatly simplifying the work that had to be done one by one from UA to GTM.
GA4 Events/E-commerce
Recommended Event ↗
Recommended events have predefined GA4 names and parameters that you implement for relevant actions.
GA4 Events/E-commerce
Custom Event ↗
A custom event defines an action that is not adequately covered by automatic collection or a recommended event.
GA4 Events/E-commerce
Conversion Event ↗
Conversion event is a practical term for a goal action such as a purchase or inquiry. Current GA4 key events and Google Ads conversion actions have different roles and settings and should be distinguished.
GA4 Events/E-commerce
Event Name ↗
An event name identifies an action in GA4. Names are case-sensitive, must start with a letter, and can contain letters, numbers, and underscores. Non-English letters are also allowed.
GA4 Events/E-commerce
Event Count ↗
Event count is the number of event occurrences collected by GA4. It is not the same as user count or key-event count.
GA4 Events/E-commerce
Event Value ↗
An event value is a numeric amount assigned to an action. Define actual transaction amounts separately from estimated lead values.
GA4 Events/E-commerce
Page View ↗
Page views are the number of page loads collected through the page_view event in GA4, and are automatically counted just by installing GA4. It is the same concept as UA's page view, but is processed with an event structure and requires separate settings in SPA. Check in Reports → Engagement → Pages and screens.
GA4 Events/E-commerce
Scroll ↗
Scroll is a GA4 enhanced measurement event that automatically fires the scroll event when the user scrolls to 90% of the page. Enhanced measurement is activated with a single toggle and is used to measure content consumption depth. More detailed thresholds are additionally set with GTM.
GA4 Events/E-commerce
File Download ↗
File download is an enhanced measurement event in GA4, and the file_download event is automatically triggered when clicking on a file link such as PDF, ZIP, or DOC. It is collected when a link is clicked, and you can check which file was downloaded using the file_name parameter.
GA4 Events/E-commerce
Video Start ↗
Video start is a GA4 enhanced measurement event, and the video_start event is automatically triggered when a YouTube video embedded in the site is played. It only works with YouTube iFrame embeds, and is activated collectively with the 'Video engagement' toggle along with video progress and completion events.
GA4 Events/E-commerce
Site Search ↗
Site search is a GA4 enhanced measurement event, and the view_search_results event is automatically triggered when a visitor enters a search term in the site's internal search box. The collected search_term parameter can be used to determine the information visitors are looking for and use it to establish a content strategy.
GA4 Events/E-commerce
Form Submit ↗
form_submit records a form submission. Check the trigger conditions for GA4 enhanced measurement and any custom implementation.
GA4 Events/E-commerce
View Item List ↗
view_item_list records a product list shown to a user in GA4 ecommerce measurement.
GA4 Events/E-commerce
View Item ↗
view_item is a GA4 e-commerce event that occurs when a product detail page is viewed. It contains product information in an items array and provides basic data for analysis of view frequency and product page conversion rate.
GA4 Events/E-commerce
Add to Cart ↗
add_to_cart records the addition of a product to a shopping cart in GA4.
GA4 Events/E-commerce
Remove from Cart ↗
remove_from_cart is a GA4 event that occurs when a product is removed from the shopping cart. Compared to add_to_cart, it is used to determine the shopping cart abandonment rate for each product and analyze the reasons for purchase abandonment.
GA4 Events/E-commerce
Begin Checkout ↗
begin_checkout is a GA4 e-commerce event that occurs when the shopping cart enters the checkout stage. It is used to measure the intermediate stages of the purchase funnel and identify payment abandonment points.
GA4 Events/E-commerce
Add Shipping Info ↗
add_shipping_info is a GA4 e-commerce event that occurs when entering a shipping address or selecting a shipping method during the checkout process. It records the shipping method as shipping_tier and analyzes the abandonment rate by stage of the payment funnel.
GA4 Events/E-commerce
Add Payment Info ↗
add_payment_info is a GA4 e-commerce event that occurs when payment method selection is completed. Payment_type records the selection rate for each payment method and is used to analyze the abandonment rate just before purchase.
GA4 Events/E-commerce
Purchase ↗
purchase records a completed purchase in GA4. Send order and item data at the actual completion point.
GA4 Events/E-commerce
Refund ↗
refund records a refund in GA4 and associates it with the original transaction.
GA4 Events/E-commerce
View Promotion ↗
view_promotion is a GA4 e-commerce event that occurs when promotional content such as banners and pop-ups is displayed, and compares select_promotion with promotion_name·creative_slot to measure the click-through rate for each promotion.