The add_payment_info event measures the stage immediately before purchase in the payment funnel. This event occurs just before the user selects a payment method and presses the final payment button. Record the payment method selected with the payment_type parameter (e.g. 'Credit Card', 'Kakao Pay', 'Bank transfer').
If the conversion rate from add_payment_info to purchase is low, it means that there is a lot of abandonment at the final payment button stage. In this case, payment errors, UX complexity, reliability factors (security certification marks, etc.) must be checked.
It corresponds to UA's checkout step 3 (selection of payment method) and was separated as a separate event in GA4. If you send items, value, currency, and coupon together, you can record the cart contents at that stage.
GA4 Screen Path: Explorations > Add add_payment_info and purchase as successive steps in funnel exploration to check the final payment abandonment rate.
Key takeaways
- This is a GA4 e-commerce event that occurs when payment method selection is completed, and is the step before purchase.
- By recording the payment method selected as payment_type, you can compare conversion rates by payment method.
- Measures the funnel stage between add_shipping_info and purchase.
- It corresponds to checkout step 3 of UA and was separated as an independent event in GA4.
- If the conversion rate from this event to purchase is low, suspect a UX issue at the final payment stage.