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weballin DIGIWIKI

Refund

refund records a refund in GA4 and associates it with the original transaction.

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When sending an amount, include value and currency. Send refunded items and quantities for item-level analysis; do not represent a partial refund as the entire purchase amount.

Use the actual refund time rather than changing it to the purchase date. Server submissions must respect Measurement Protocol’s backdating limits.

References

Frequently asked questions

Should a refund be dated to the purchase?

No. Keep the real purchase and refund times distinct and associate them through transaction_id.