GA4 Events/E-commerce
Transaction ID ↗
transaction_id identifies a transaction in GA4 and supports purchase deduplication and refund association.
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GA4 Events/E-commerce
Purchase Revenue ↗
Purchase revenue is a GA4 revenue metric with a different scope from total revenue and item revenue. Check definitions before comparing them.
GA4 Events/E-commerce
Item ↗
An item is an individual product object in the items array of a GA4 ecommerce event. It can describe identity, price, quantity, and other attributes.
GA4 Events/E-commerce
Item List ↗
Item List is an item_list_name·item_list_id parameter that records which list (category, recommendation, search) a product was found in in GA4, and is a key analysis dimension that compares product conversion rates by list.
GA4 Events/E-commerce
Discount ↗
discount is the reduction applied to one unit of an item. Send the discounted unit price in price.