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Event Count

Event count is the number of event occurrences collected by GA4. It is not the same as user count or key-event count.

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Repeated actions can increase event count. Key events have counting settings such as once per event or once per session, which must be distinguished from ordinary event occurrences.

In BigQuery event exports, aggregate rows by event_name, using COUNT(*) over the intended tables and dates. Do not assume a top-level event_count field.

References

Frequently asked questions

Will BigQuery always match the GA4 interface?

No. Processing, filters, modeling, and aggregation can differ.