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Funnel

A funnel defines stages toward a target action and compares progression and abandonment.

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Choose stages that reflect the actual service, such as viewing a product, adding it to a cart, and completing a purchase. There is no universal minimum number of stages. GA4 funnel explorations support step conditions and segment comparisons.

Abandonment alone does not establish that form length or consent wording caused the problem. Check missing measurement, step definitions, and usability before testing a change.

References

Frequently asked questions

How do open and closed funnels differ?

An open funnel can include users entering at later stages. A closed funnel follows users who qualify from the first stage. Choose according to the question.