The biggest role of a dashboard is to quickly deliver information necessary for decision making. A well-designed dashboard can answer questions such as ‘How are we performing today?’, ‘Which channel created a conversion?’, or ‘How different were visits this week compared to last week?’ in a matter of seconds.
There are two main types of dashboards used in marketing. The summary dashboard for executives and clients shows concise figures focusing on KPIs and conversions, while the detailed dashboard for working staff includes analysis data broken down by channel, page, and campaign.
weballin builds a custom dashboard based on Looker Studio for each client. It connects GA4, Google Search Console, and Google Ads data so that they can be viewed on one screen, and adds interactive controls so that clients can directly change the date range and filter channels. Without a dashboard, you would have to manually create reports every month, but with a dashboard, you can check and share them in real time.
Key takeaways
- Integrate multiple data sources on one screen to visualize the status.
- Combine various chart types such as KPI scorecards, time series charts, and comparison tables.
- Users can navigate directly with interactive controls such as date filters and dropdowns.
- You can configure it without coding using Looker Studio (formerly Data Studio), for example
- With the regular automatic sending function, it is possible to automate the distribution of weekly and monthly reports.