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Digital marketing glossary

Clear explanations of SEO, AI search, content, advertising and analytics, with practical context.

323 terms

GEO·AEO·AI search

Retrieval-augmented Answer

Retrieval-augmented answers refer to answers created by referring to materials retrieved from external searches.

GEO·AEO·AI search

Grounding

Grounding refers to the process of connecting AI to specific evidence, such as external data or tool results, when creating an answer.

GEO·AEO·AI search

Context Window

The context window represents the range of input and output that the language model can refer to in a single processing step, in tokens.

GEO·AEO·AI search

Source Credibility

Source credibility is a concept that evaluates how much the claims and evidence of a source can be trusted and used.

GEO·AEO·AI search

Answerability

Answerability is an editorial perspective that looks at whether the content sufficiently provides the answers and conditions needed to answer readers' questions.

GEO·AEO·AI search

Snippetability

Snippetability refers to the possibility that specific content on a web page will be excerpted and displayed directly in search results, such as Google featured snippets, People Also Ask, and AI Overviews.

GEO·AEO·AI search

Summarizable Content

Summarizable content is content that has clear core claims, evidence, and conditions that can be summarized without distorting the meaning.

GEO·AEO·AI search

Citable Content

Citable content refers to content where the argument, context, and source are clearly presented so that it can serve as evidence in other documents or responses.

GEO·AEO·AI search

Machine Readability

Machine readability refers to the degree to which software can read and process the text and structure of content.

GEO·AEO·AI search

Semantic Structure

Semantic structure organizes a document's topics, roles, and relationships for readers and represents those meanings with appropriate HTML elements.

GEO·AEO·AI search

Q&A Structure

The question-and-answer structure is an editing method that organizes information by matching the questions readers are curious about with their answers.

GEO·AEO·AI search

Definition Content

Definition content is a form of content that briefly and clearly explains the meaning of specific terms, concepts, and abbreviations.

GEO·AEO·AI search

Comparison Content

Comparative content is content that compares two or more objects, methods, concepts, or products based on the same standard to explain differences and selection conditions.

GEO·AEO·AI search

Source-backed Content

Source-based content is content that presents verifiable evidence such as official documents, data, research, and cases for claims or explanations.

GEO·AEO·AI search

Author Credibility

Author reliability refers to the degree to which readers can confirm the accuracy of the relevant experience, evidence, and explanation of the person or organization who wrote the article.

GEO·AEO·AI search

Expertise Signal

Expertise signals are elements that show that content or a site has sufficient knowledge, experience, and review system on a specific topic. Representative examples include the author's career, actual cases, sources, and depth of topical coverage, and the required level is different for each topic.

GEO·AEO·AI search

Freshness Signal

A freshness signal is date and update context that helps assess when information was created or revised and whether it remains applicable.

GEO·AEO·AI search

Originality

Originality refers to the characteristic of content that provides new explanations or perspectives to readers beyond simple reproduction or change of expression of existing material.

GEO·AEO·AI search

Information Gain

Information gain is a practical expression that refers to the new understanding or useful information provided by content compared to existing, easily found explanations.

GEO·AEO·AI search

AI Crawler

AI crawler refers to the automated program that AI-related services use to collect web pages.

GEO·AEO·AI search

Model Visibility

Model visibility is a practical expression used to observe how much a brand or information appears in the response of a particular AI service.

GEO·AEO·AI search

AI Reputation Management

AI reputation management is the activity of determining how information about your brand is described in AI answers and managing sources of factual errors or outdated information.

GEO·AEO·AI search

Perplexity Citation

Perplexity citations mean that specific material appears as a link to the source in a Perplexity answer.

Local/international SEO

Local SEO

Local SEO is an SEO area that manages Google Business Profile, NAP information, local landing pages, and reviews so that specific location businesses can be found in local searches and map searches. It is directly related to actions such as visiting, calling, or making inquiries.