Personal information/consent
Consent Mode ↗
Consent mode is a function that controls storage use and data transmission behavior by transmitting the user's consent status to Google tags.
weballin DIGIWIKI
Digital marketing glossary
Clear explanations of SEO, AI search, content, advertising and analytics, with practical context.
9 terms
Personal information/consent
Advanced Consent Mode ↗
Advanced consent mode is a consent mode implementation that sets consent status, executes Google tags, and sends cookieless signals even when consent is denied.
Personal information/consent
Basic Consent Mode ↗
Basic consent mode prevents the execution of Google tags before the user consents, and executes the tag only when the user consents.
Personal information/consent
Consent Management Platform ↗
A consent management platform collects and records user choices and communicates consent state to connected tags.
Personal information/consent
First-party Cookie ↗
A first-party cookie is used in the same-site context as the site being visited. Its behavior depends on its purpose and settings.
Personal information/consent
Third-party Cookie ↗
Third-party cookies are cookies that are set or used in the context of a site different from the site you are visiting.
Personal information/consent
Cookieless Measurement ↗
Cookieless measurement covers different approaches to understanding activity without usable cookies. It is not one replacement tracking method.
Personal information/consent
Modeled Conversion ↗
Modeled conversions are conversions that have not been directly observed and are estimated based on available signals and models.
Personal information/consent
Signal Loss ↗
Signal loss refers to a condition in which it is difficult to fully observe user behavior because the data required for measurement is blocked, missing, or not connected.