weballin DIGIWIKI
Clear explanations of SEO, AI search, content, advertising and analytics, with practical context.
37 terms
GEO·AEO·AI search
Generative engine optimization (GEO) examines how brands, products and content are found and described in AI search, then improves the accuracy and accessibility of the information behind those answers.
GEO·AEO·AI search
Answer engine optimization (AEO) structures content to answer customer questions clearly and with evidence, and examines how that information is used in search and AI answers.
GEO·AEO·AI search
Large Language Model Optimization (LLMO) is an industry expression that refers to efforts to improve how language model-based services describe brands or content.
GEO·AEO·AI search
AI search optimization refers to the work of improving the accessibility, accuracy, and explanatory power of web content in searches and generated answers, and examining actual usage.
GEO·AEO·AI search
AI search visibility describes how often a brand is mentioned or a page is cited in a defined AI search or answer environment. It is not one standardized metric covering every service.
GEO·AEO·AI search
Generative search uses retrieved information to produce a natural-language answer, sometimes with links to supporting sources. Google AI Overviews is one example.
GEO·AEO·AI search
An answer engine is an expression that refers to a system that finds information related to a user's question and provides it in the form of an answer.
GEO·AEO·AI search
AI Mode is a search experience in Google Search that uses generative AI to explore questions and find related resources.
GEO·AEO·AI search
SGE, or Search Generative Experience, was the name of Google's generative AI search experiment in Search Labs. It is a historical term used to discuss the development of AI in Google Search.
GEO·AEO·AI search
A brand mention is when your brand's name or identifiable expression appears in a document or conversation.
GEO·AEO·AI search
Conversational search is a way to explore the information you need by asking questions and follow-up questions.
GEO·AEO·AI search
Multi-turn search is a method of searching that does not end with a single question but asks several questions following the context of the previous conversation.
GEO·AEO·AI search
Retrieval-Augmented Generation (RAG) is a method of retrieving external data and then using that data as context to generate answers.
GEO·AEO·AI search
Retrieval-augmented answers refer to answers created by referring to materials retrieved from external searches.
GEO·AEO·AI search
Grounding refers to the process of connecting AI to specific evidence, such as external data or tool results, when creating an answer.
GEO·AEO·AI search
The context window represents the range of input and output that the language model can refer to in a single processing step, in tokens.
GEO·AEO·AI search
Source credibility is a concept that evaluates how much the claims and evidence of a source can be trusted and used.
GEO·AEO·AI search
Answerability is an editorial perspective that looks at whether the content sufficiently provides the answers and conditions needed to answer readers' questions.
GEO·AEO·AI search
Snippetability refers to the possibility that specific content on a web page will be excerpted and displayed directly in search results, such as Google featured snippets, People Also Ask, and AI Overviews.
GEO·AEO·AI search
Summarizable content is content that has clear core claims, evidence, and conditions that can be summarized without distorting the meaning.
GEO·AEO·AI search
Citable content refers to content where the argument, context, and source are clearly presented so that it can serve as evidence in other documents or responses.
GEO·AEO·AI search
Machine readability refers to the degree to which software can read and process the text and structure of content.
GEO·AEO·AI search
Semantic structure organizes a document's topics, roles, and relationships for readers and represents those meanings with appropriate HTML elements.
GEO·AEO·AI search
The question-and-answer structure is an editing method that organizes information by matching the questions readers are curious about with their answers.