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Purchase Revenue

Purchase revenue is a GA4 revenue metric with a different scope from total revenue and item revenue. Check definitions before comparing them.

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For a web purchase, value is the sum of discounted item prices multiplied by quantities, excluding tax and shipping. Send tax and shipping separately and reconcile against transaction records.

Purchase revenue reflects eligible purchase, in-app purchase, subscription, and refund events. Total revenue includes additional sources such as advertising, rather than simply summing every value parameter.

References

Frequently asked questions

Does Google recommend including tax and shipping in value?

No. The purchase specification excludes them from value.