Trustworthiness is described as the most central element in E-E-A-T. No matter how detailed the content is, if the source is unclear, contact information and responsible parties are hidden, or there are exaggerated claims, it is difficult for users to trust the information.
Reliability is confirmed at both page and site level. The text needs evidence and up-to-dateness, and the site needs trust signals such as company information, contact information, policies, security, author information, and external reputation.
Trust in information is becoming more important in searches and AI answers. It is a good idea to clearly provide the source, author, and update context so that users can check the basis for the answer.
Key takeaways
- This refers to the degree to which the content and site can be trusted.
- It involves sources, authors, company information, contact information, security, and reputation.
- It is treated as a very important central element in E-E-A-T.
- It can also be linked to trust in the source of AI answers.