We look at the number of impressions, clicks, CTR, and average position by search term, page, country, device, and period. The values you see may vary depending on the indicator's aggregation method and filters.
Search visibility is interpreted based on actual supported and observed features. Do not use discontinued FAQ or HowTo rich results as current performance benchmarks.
When explaining changes in performance, we also record search demand, search results screens, and site modification history. The before and after numbers alone do not determine the effectiveness of particular markup.