weballin DIGIWIKI
Clear explanations of SEO, AI search, content, advertising and analytics, with practical context.
15 terms
content strategy
Content Strategy is a systematic plan to plan, produce, distribute, and manage content to simultaneously meet business goals and user needs. This includes what topics, in what format, for whom, through what channels, and how the performance will be measured.
content strategy
A content brief is a planning document that defines the reader, question, scope, structure and references before writing begins.
content strategy
A content calendar is an operational plan for topics, owners, review and publication dates, and distribution channels.
content strategy
A topic map is a map-like structure that organizes relationships between specific topics, sub-concepts, related questions, objects of comparison, and documents. It serves as a standard for content planning and internal link design, and visualizes which documents are needed and how to link them.
content strategy
Evergreen content is content that covers topics that can be referenced for a long time compared to short-term news or events.
content strategy
A content audit is the process of determining how existing pages serve your readers and business goals and deciding what to maintain, modify, consolidate, and organize.
content strategy
Content refresh is the process of checking for incorrect information, changed conditions, or insufficient explanations in existing documents and revising them to be useful to current readers.
content strategy
Content consolidation is the process of combining multiple documents with similar topics or search intent into one more complete document.
content strategy
Content repurposing is the practice of reorganizing existing material to suit audiences in different formats or channels.
content strategy
Information architecture refers to the design of how to categorize and order the content of a site and how to connect pages to one another.
content strategy
A category page is a page that groups documents of the same topic or type and helps users navigate related items.
content strategy
A tag page is a page that displays documents across multiple categories grouped with specific keywords or attributes.
content strategy
A hub page is a central page that gathers key documents on a specific topic or category and allows users to move to related items.
content strategy
A knowledge base is an information repository that systematically collects concepts, procedures, and problem-solving materials that an organization or service uses repeatedly.
content strategy
URL structure is the set of rules used to form site addresses with paths, slugs and parameters. It helps users interpret addresses and teams manage links and changes.