We look at search traffic, customer inquiries, links, content accuracy and duplicate intent. Pages that solve a specific customer problem or are necessary for product use can be valuable, even if the number of visits is minimal.
Deletion is not an automatic prescription. First consider whether improvements can be made and, if integrated, whether there are any pages that substantially replace the original content. Don't redirect to unrelated pages in bulk.
The results of the audit are evaluated not by a reduction in the number of pages, but by improving the accuracy of required information and usage paths. We do not determine the priority of deletion or modification based solely on zero traffic or a specific ranking.