Hub pages are the center of navigation on sites with many documents, such as wikis, blogs, services, and guides. They show the overall structure of the topic and links to important subdocuments.
If there is only a simple card list, the role of the hub is weakened. You should explain why each document is grouped together, in what order it should be read, and what the top topic is.
The hub page contains category descriptions, key headings, a list of sub-documents, related classifications, and neutral guidance. Search engines also understand page relationships more easily through this link structure.
Hub pages are covered in content SEO and content quality classification, and when read together with items such as pillar pages, cluster content, and internal links, it is easy to understand their location in the document structure.
Key takeaways
- Hub page is a term used to describe the quality, format, and search intent of content.
- It serves as a standard for judging the depth of answers expected by users and the way the document is structured.
- When connected to pillar pages and cluster content, their role within the content becomes clearer.
- You can check it together during the document planning, writing, review, and refresh process.