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DigiWiki: showing 1–12 of 19
Attribution
Attribution assigns credit to touchpoints leading to a key event or conversion. Results depend on the model and analysis scope and do not directly establish causal impact.
Conversion
Conversion refers to the completion of actions determined to be meaningful to business goals, such as purchasing, receiving an inquiry, or signing up. Which actions count as conver…
Conversion Event
Conversion event is a practical term for a goal action such as a purchase or inquiry. Current GA4 key events and Google Ads conversion actions have different roles and settings and…
Conversion Window
A conversion window sets how long after an ad interaction a conversion can be counted. Distinguish Google Ads click-through, engaged-view and view-through settings from GA4 key-eve…
Dashboard
A dashboard is a reporting interface that gathers key indicators and visualizations on one screen to quickly understand the status of your business. It is common to connect GA4·Sea…
Data Layer
The data layer is a JavaScript object (array) that structures and delivers web page events, products, and user data to GTM and GA4. The developer generates an event with dataLayer.…
Data-driven Attribution
Data-driven attribution (DDA) uses observed paths and interactions to assign key-event or conversion credit to touchpoints. It should not be interpreted as a perfect measurement of…
Event Value
An event value is a numeric amount assigned to an action. Define actual transaction amounts separately from estimated lead values.
Google Tag
Google tag is an integrated tag that connects all Google tools such as GA4 and Google Ads with one snippet. As an evolution of the existing gtag.js, when you use GA4 configuration…
Google Tag Manager
Google Tag Manager is a tag management system that allows marketers to directly add, edit, and version manage tags such as GA4, Google Ads, and remarketing pixels without distribut…
gtag.js
gtag.js is an official JavaScript library that is inserted directly into HTML to transmit data to Google tools such as GA4 and Google Ads. This is a method where the developer mana…
Key Event
Key events are events that GA4 designates as actions that are particularly important to the business. First, make sure the behavior is collected correctly and then mark it as a key…