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Services, consulting and training available from weballin
Industries 2
Strategies tailored to your industry and how your customers buy
Commerce and retail
Customers want to know whether a product suits them and whether they can buy with confidence. We connect the moments that create revenue, from product discovery and comparison to c…
SaaS and B2B solutions
Users assess usability, technical teams check integrations, and decision-makers look for business value. weballin designs B2B marketing that turns their different questions into a…
Insights 4
Practical marketing guides, Q&A and columns
GA4 and Your Ads Manager Show Different Purchase Counts. Which Should You Use?
When GA4 and Google Ads purchase counts differ, compare periods, conversion actions, attribution scope, transaction IDs, and refunds in a clear sequence.
How to Check Naver and Google Keyword Search Volume for Free
Follow the lookup process in Naver's Keyword Tool and Google's Keyword Planner, interpret DataLab and Trends as relative indices, and use the findings to choose an article topic.
How to Create UTM Links for Instagram and Newsletter Traffic
A walkthrough from adding UTM parameters to Instagram profile and newsletter links to testing visits and checking Session source / medium in GA4.
Where Can You Find Competitors' Ads? A Guide to Ad Libraries
Find competitors' ads in the Meta Ad Library and Google Ads Transparency Center, then turn observations about copy, video, and landing pages into ideas for your next creative.
DigiWiki 19
Digital marketing definitions and related concepts
Attribution
Attribution assigns credit to touchpoints leading to a key event or conversion. Results depend on the model and analysis scope and do not directly establish causal impact.
Conversion
Conversion refers to the completion of actions determined to be meaningful to business goals, such as purchasing, receiving an inquiry, or signing up. Which actions count as conver…
Conversion Event
Conversion event is a practical term for a goal action such as a purchase or inquiry. Current GA4 key events and Google Ads conversion actions have different roles and settings and…
Conversion Window
A conversion window sets how long after an ad interaction a conversion can be counted. Distinguish Google Ads click-through, engaged-view and view-through settings from GA4 key-eve…
Dashboard
A dashboard is a reporting interface that gathers key indicators and visualizations on one screen to quickly understand the status of your business. It is common to connect GA4·Sea…
Data Layer
The data layer is a JavaScript object (array) that structures and delivers web page events, products, and user data to GTM and GA4. The developer generates an event with dataLayer.…