Search/Web Standards
Twitter Card ↗
Twitter Cards provide preview metadata such as titles and images when links are shared on X. They use tags with the existing twitter: names.
weballin DIGIWIKI
Digital marketing glossary
Clear explanations of SEO, AI search, content, advertising and analytics, with practical context.
323 terms
Search/Web Standards
Meta Tag ↗
A meta tag is a tag that provides page information to browsers, search engines, and social platforms in the HTML head area. The main items are meta description, robots, viewport, and Open Graph, and meta keywords are no longer used as ranking signals in major search engines.
SEO
Digital Discoverability ↗
Digital discoverability refers to the extent to which customers can find and compare brands and information across search, maps, AI answers, shopping and content platforms.
SEO
Search Visibility ↗
Search visibility is a concept that describes how much, where, and in what form a specific site or page appears in relevant search results.
GEO·AEO·AI search
AI Citability ↗
AI citability is a working concept that describes the likelihood that a particular document will be selected as evidence in an AI-generated answer.
SEO
How Search Engines Work ↗
A search engine discovers and crawls web pages, indexes the content, and selects and displays results that match the user's search term.
SEO
Content SEO ↗
Content SEO is the process of planning, creating, and managing information that suits the user's search purpose, so that people who find it through search can get the necessary answers and basis for decision.
SEO
On-page SEO ↗
On-page SEO is the process of organizing the title, body, heading, image description, and links of each individual page to improve the understanding of the topic and value of the page by people and search engines.
SEO
Entity SEO ↗
Entity SEO is the task of organizing the information and relationships of distinct objects such as companies, people, and products to help search systems avoid confusion about what they are referring to.
SEO
SEO Measurement ↗
SEO performance measurement is the process of separately recording search exposure and visits, on-site behavior and business results, and interpreting the contributions and limitations of search improvement.
SEO
Ecommerce SEO ↗
E-commerce SEO is the process of improving content and technical structure so that a online store’s products, categories, and purchase information can be discovered and understood through search.