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Open Graph

Open Graph is a protocol for providing metadata such as a page’s title, description, image and URL for sharing.

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Properties including og:title, og:type, og:image and og:url describe the shared object. Use information that accurately represents the page rather than an unrelated image or exaggerated title.

Image dimensions and alternative descriptions can be provided. Check the receiving platform’s aspect-ratio and file limits; a 20-percent image-text limit is not a universal Open Graph requirement.

Check the metadata returned by the server, image accessibility and the actual preview. Platform caching may delay visible updates, so verify the result after changes.

References

Frequently asked questions

Does adding Open Graph improve search rankings?

Its purpose is to describe shared previews. Adding it alone does not guarantee higher rankings or more clicks.